Agency: Selmore
Creatives: Tibor van Ginkel, Diederick Hillenius
Creatives: Tibor van Ginkel, Diederick Hillenius

Original

Our present king and former crown-prince had the nickname "Prince Beer", due to his student time in Leiden where he lead a typical party student life. Hence the idea was quickly born to change the throne into a Bavaria blue bar stool. I had to remove the queen and change the Typography in top of the throne and build a large piece of carpet and the pattern downwards on the throne backside. The day after coronation the responsive ad was published in De Telegraaf and on Facebook.